Building Meaningful Relationships, Brick by Brick
About
Red Brick Communications' mission is to provide result-oriented public relations campaigns that are developed to meet client's needs by providing professional services and excelling at client relations.
Through practice, Red Brick Communications aspires to follow the vision of Waynesburg University by allowing students to pursue a life of leadership by providing the community with public relations services that surpass expectations.
Red Brick Communications offers hands-on experience to communication students with the intent to facilitate the transition into the professional field.
Red Brick Communications is a pro bono entity. The firm strives to serve local nonprofits with top-notch public relations services to reflect Waynesburg University's mission.
History
Red Brick Communications is an innovative public relations firm operated by the public relations students at Waynesburg University in Waynesburg, Pa.
A few public relations students developed the idea of establishing a public relations firm at Waynesburg University in 2011. Gazing out at any window on Waynesburg’s campus, one is surrounded by academic buildings built with red bricks. It was only fitting to incorporate the university’s infrastructure into the firm name to continue Waynesburg’s unique tradition.
Red Brick Communications prides itself on the notion of professionalism, reflecting the principles founded by the Public Relations Student Society of America (PRSSA).
Today, Red Brick Communications consists of 16 dedicated, motivated members, willing to produce quality work for the firm’s clients.
Most recently, Red Brick Communications was awarded National Affiliation by PRSSA, ranking the firm in the top 24 percent of the best higher education firms in the world.
Leadership
Firm Director
Caitlyn Carney
Clients We Have Worked For
Greene County Tourism
The tourism office of Greene County provides information about the county in response to requests from visitors and potential visitors. The agency's responsibilities include offering membership benefits and services as well as acting as a general resource for the community at large.
Greene County Historical Society
The purpose of the GCHS and Museum is to promote an appreciation of Greene County history through the preservation and interpretation of local artifacts and stories in order to educate the public and future generations through a narrative of the rich heritage of Greene County and its surrounding area.
Greene County United Way
The United Way changes lives throughout Greene County by identifying community needs, supporting the services that meet those needs and providing results to our residents. These programs offer solutions to critical county issues, including supporting seniors, health and wellness, emergency assistance and investing in the education of our youth.
Interested in becoming a client?
Special Olympics of Greene County
A familiar organization to most, Special Olympics is a global movement that unleashes the human spirit through the transformative power and joy of sports, every day around the world. Special Olympics of Greene County was established in 2013 with a mission to provide opportunities for intellectual disabilities to live an active, healthy, well-rounded life.
Waynesburg University Communications Department
As part of Waynesburg University's Communications Department, there are numerous student clubs, programs, and organizations that produce content for the campus and community.
Services
CONTENT CREATION AND MARKETING
Crafting the message is a primary focus of Red Brick Communications. The firm members serve their clients by generating creative content and using their business skills to enhance their organization's mission.
DESIGN
All firm staff are proficient in the use of Adobe Creative Suite applications such as Photoshop, Illustrator and InDesign. Members are trained and skilled in the creation, editing and dissemination of public relations collateral pieces on numerous platforms.
EVENT PLANNING
With extensive experience in both the planning and implementation of ceremonies, conferences and fundraisers, Red Brick Communications offers a unique background in event planning.
MEDIA RELATIONS
Red Brick Communications account executives and coordinators have coverage and gaining media attention at the forefront of their efforts. With members passionate about their client's work, they dedicate themselves to improving their relationships with the regional media.
PROMOTIONS
Members of Red Brick Communications are well-practiced in identifying the needs of an organization, the target audience and the means in which to communicate to them. From infographics and fliers to social media posts and press releases, the firm is exercised in creating the most effective promotional items for its clients.
RESEARCH
With practical and classroom experience, firm members are well-trained in a number of research capacities. Many staff members have conducted research studies that included a variety of methods such as focus groups, online analytics and surveys.
SOCIAL MEDIA
Firm members are practiced in the professional use of Twitter, Facebook, Instagram and Wordpress, as well as practiced in the creation and use of social media calendars. Various members are also knowledgeable in using Hootsuite, a social media management system, to create and schedule content for a variety of organizations.